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South Lake Tahoe Real Estate Practices: The Virtual Home Tour

Posted by Richard Bolen on July 3rd, 2009

There is a difference between a good v. a bad virtual home tour.Why some South Lake Tahoe homes have virtual tours (VTs), and some do not!

Real Estate agents we know in South Lake Tahoe have two schools of thought about virtual tours: either they like them and use them in their real estate marketing, or they do not.

Lets explore the "why not" first.
There are a few different schools of thought here too. No matter how professionally a virtual tour is shot, there is always some distortion of the images in the tour. This can often be seen in bowed walls, for example, or curved deck railing in particular. Some agents do not feel this best represents the house they are responsible to sell. (Some Sellers may think so too, and actually instruct their agents not to use VTs on their house.)

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South Lake Tahoe Business: Tahoe Art League

Posted by Richard Bolen on July 3rd, 2009

Welcome to South Lake Tahoe’s premier organization for the arts.

The Tahoe Art League is a nonprofit organization dedicated to promoting fine art and art education on the South Shore of Lake Tahoe since 1964. They provide free monthly art demonstrations for the public, art workshops, classes, summer outdoor shows, fine art exhibits, college scholarships and many other activities.

Tahoe Art League
3062 Lake Tahoe Blvd, South Lake Tahoe, CA, 96150 Map…
Phone: 530-577-2604
Toll Free: 
Site: www.TalArt.org
Email: tahoeartleague@aol.com

South Lake Tahoe Chamber of Commerce

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Summer Movie Series - Enjoy new releases & family classics in the plaza on the big screen every Thursday through August. Snuggle up under the stars with your friends & family. All movies start at Dusk in the Village Events Plaza, weather permitting.

Source: Lake Tahoe Events Calendar

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Advertising is one slice of the overall Marketing Pie.

This is the third post in a series we did before about real estate marketing and advertising in general, and how it relates to South Lake Tahoe, CA in particular.

The first post in this series is about the impossibility, and futility, of selling an overpriced listing in todays market. You won’t pay too much for anything these days, and nobody else will either!

This is especially true here in our South Lake Tahoe Market. We took a humorous look at this in our post about our failure to sell Crest toothpaste for $35 a tube (here).

Next we discussed the difference between marketing and advertising, and detailed the nine pieces of the marketing pie, advertising being one of them, that have to work together to produce a successful marketing result… a sale! (here)

Much more below.

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South Lake Tahoe Business: Fabrics Unlimited

Posted by Richard Bolen on July 2nd, 2009

South Lake Tahoe, CA central for quality quilting and fashion fabrics.

Maxene, my better 7/8ths, is a regular here. They specialize in helping people. Classes and special orders are a forte. In particular they helped with an important recent school fundraising event that featured two custom quilts that Max made… that raised $1,500 alone for the schools (we raised more than $50,000 gross in total).

Ask for owners Sheri or Jerry. You’ll be pleased.

Fabrics Unlimited is South Lake Tahoe’’s only full line fabric shop. They carry quilting cottons, fashion fabrics, art quilt supplies, ribbons and trim, yarn, and notions, as well as a large supply of buttons and thread. They also stock Vogue and Kwik Sew patterns as well as a tremendous selection of quilting books and patterns.

Fabrics Unlimited
155 Shady Lane, Stateline, NV, 89449 Map…
Phone: 775-588-3211
Toll Free: 
Site: www.fabricsunlimited.net
Email: fabricsunlimited@hotmail.com

South Lake Tahoe Chamber of Commerce

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South Lake Tahoe Events: Live Music w Naughty School Girls Band

Posted by Richard Bolen on July 2nd, 2009

Naughty School Girl Night - Enjoy smooth tequila while you listen to the Naughty School Girls play live music at the Cabo Wabo Cantina inside Harvey’s Casino.

  • Starts: 9:30pm-1:30am every Wednesday.
  • Harvey’s Casino Cabo Wabo Cantina, HWY 50 at Stateline AVE, South Lake Tahoe, NV- Call: (775)588-2411 for information.

Source: Lake Tahoe Events  Calendar

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There are Nine Pieces to The Marketing Pie - Advertising is just one of them!We also posted this one almost two years ago, and it was the second in the series of us trying to sell Crest toothpaste for $35 a tube.

As of today our Crest article has been featured twice nationally in the real estate blogosphere. Some 150+ real estate professionals from across the country have commented on this post via our social real estate network blog. Most all seemed to appreciate the overpriced message… from personal experience (check out all the comments here, then scroll to the bottom of the post and click "Comments‘.).

Below is what we reported then, and its just as true now.

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South Lake Tahoe Business: Laub and Laub Law Frim

Posted by Richard Bolen on July 1st, 2009

A South Lake Tahoe Family Law Firm… and a Babe Ruth coach to boot!

Joe Laub recently coached our son’s Babe Ruth baseball team. We also know Joe, and his most attractive family, through the recent high school baseball team… that came in second in the Nevada State Championships. What we liked most about Joe is his always positive attitude. Like in baseball, that can’t hurt with practicing law either.

Here’s the lead off the family law firm’s website:

A Family Dedication to Justice and Effective Legal Advocacy Since 1965

Since its founding in 1965, the Law Firm of Laub & Laub has offered dedicated, effective legal services to clients throughout California and Nevada. Our passion for justice and dedication to results work to the benefit of our clients. Ethical conduct, perseverance, client-service, and seasoned legal advocacy continue to be the cornerstones of our firm’s success.

We offer legal services in all of the following practice areas:

 

Law Firm of Laub & Laub
1148 Ski Run Blvd., South Lake Tahoe, CA, 96150 Map…
Phone: 530-577-5282
Toll Free: 
Site: www.laubandlaub.com
Email: mona@lawlaub.com

South Lake Tahoe Chamber of Commerce

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South Lake Tahoe Events: Star Spangled 4th of July Celebration

Posted by Richard Bolen on July 1st, 2009

Star Spangled Fourth - Lights on the Lake 2009 - Largest synchronized fireworks display west of the Mississippi. Starts at approximately 9:45 PM. The simultaneous music broadcast can be heard on local stations KRLT-FM 93.9 and KOWL-AM 1490.

Fireworks are shot from a barge on the Lake at the end of Stateline Avenue. You can park at the back of Harvey’s or the Horizon casinos and walk about a block to Stateline Ave. and then toward the lake. They will start about 9:15pm-9:30pm or when it is dark and last about 45 minutes.

El Dorado Beach which is about 1 mile past the CA/NV border on the CA side and across from the campground, is another great viewing location. Get there early, about 3:00pm or 4:00pm if you want to secure a picnic table.

Tahoe Queen and MS Dixie are also great vantage point for viewing the fireworks, with July 4th Dinner and Dance Cruises - contact (888) 896-3830 for reservations.

  • South Lake Tahoe, CA- Call: (530)544-5050 for information.

Source: Lake Tahoe Events Calendar

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We Got Fired… because we couldn’t sell Crest for $35 a tube!

Posted by Richard Bolen on June 30th, 2009

Toothpaste, it seems, does have something to do with South Lake Tahoe Houses… and Sellers!

We posted this one in August of 2007, and its as true today as it was then… perhaps even more so. We thought you might appreciate its message, and there are two different South Lake Tahoe Sellers right now who could well learn its lesson!

This article was featured nationally, twice, in the national real estate blogosphere, and we hope you enjoy.

Article in its entirey below.

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